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SRVC 10 Year Anniversary

December 7, 2011

About four years ago I had the pleasure of meeting one of the people responsible for kick starting the whole Swedish pop genre. Ola from SERVICE came to Miami to evade the Stockholm winter and we all ended up partying together for weeks. He loved our city so much he’s now become an official MIA snow bird and comes here every winter. He loves us and we love him so make sure you catch him DJing next time he’s in town.

I have so much respect for the Service Clan they were peddling Jens Lekman, The Tough Alliance, The Embassy, and Whitest Boy Alive stuff while Free Zone, Pop Lab, Gang Turf, and Permanent Vacation were still in diapers. Besides putting out some amazing music the label staff could not be any nicer. Now they’re celebrating their 10 year anniversary and have some pretty awesome offers on the table for you guys. Here’s what they have to say about it:

 “This winter the Service label has been going for 10 years.  It started with Studio’s “The End of Fame”, sounding like a lovesick whale in the depth of the ocean. Try making a ring tone out of this, you bastards, we said. With no particular ambition, but with a strange confidence, some kind of culture was created and (dis)organized, spontaneously but in a certain direction. And Service rapidly took shape of the leader of Swedish pop in the early 21st century.”
They want to offer you the artifacts before they´re gone for good:
For every two records you order,  you will get one extra record of your choice.
2 CD + 1 CD = € 20.
2 LP + 1 Lp = € 32.
(Shipping is free.)
Order any records of these and write in the PayPal message field which extra record(s) you would like:
The Embassy – Life In The Trenches CD
The Embassy – Tacking CD
The Embassy – Futile Crimes CD

Ikons – Ikons CD

Lake Heartbeat – Trust In Numbers CD
Erik de Vahl – Friendly Fire CD
Erik de Vahl – Secrets Adrift CD
Jens Lekman – Night Falls Over Kortedala CD
Kool Dj Dust – The Disco Opera CD
Franke – Optimismens hån CD
Risky Dazzle – A Service Party Shuffle CD
The Embassy – Life In The Trenches LP
Forest – Forest LP
Ikons – Ikons LP

Lake Heartbeat – Trust In Numbers LP

Visit our previous SRVC posts for some free downloads:
The Embassy
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